mario costantino pace​ Sales & Marketing
  • Home
  • Bio
  • Competencies
  • Brand Portfolio
  • Blog
  • Contact

Ancient Sartorialists. New Finds Point to Roman Fashion Craze.

8/22/2011

3 Comments

 
Great mid-August read from the online edition of Der Spiegel...for those curious about the origins of Made in Italy...Enjoy!

Recent finds from a Roman fort in England have sparked re-examination of common notions about fabric production some 2,000 years ago. German experts believe new evidence indicates the Romans had a surprisingly advanced textile industry -- and possibly a luxury fashion addiction.

When the prefect Flavius Cerialis hosted a banquet at Vindolanda, a Roman fort in what is now northern England, the aroma of grilled chicken, goose and venison, seasoned with pepper from India, filled the air. Plenty of beer was also on hand for the festivities.

The only thing dampening the mood of the occupying forces was the wet weather, and the clammy fort's select guests were forced to bring their foul weather wear to the feast. On such occasions they favored a garment known as the paenula -- a wide, draping mantle made of wool, or sometimes leather or felt -- and wrapped a type of large shawl, called a laena, around their necks. The Romans at Vindolanda compiled lists of the textiles they used, writing in ink on thin wooden tablets, and these descriptions offer insight into their clothing habits. Now, for the first time, experts are taking a closer look at samples of the textiles described in those historical documents, mud-brown scraps of cloth that have surfaced from the swampy ground beneath the ruined fort.

To keep their wooden buildings from sinking into the mire, the legionnaires trampled unneeded household objects and trash into the soggy earth. This practice of fortifying the ground beneath their dwellings now yields a rich source of artifacts for today's excavators.

Archeologists are delighted with their Vindolanda finds. "It's an explosion of sources," exults Michael Tellenbach, director of the Reiss-Engelhorn Museum (Rem) in the southwestern German city of Mannheim. Together with other European researchers, Tellenbach is at work unraveling the world of Roman fashion.

Soft and Comfortable

These textile researchers have been searching museums and gravesites for traces of antique fabrics. Even corroded coins have revealed impressions of textile structures. Rem, the museum complex in Mannheim, has also acquired a scanning electron microscope, which allows researchers to view the fabrics used in the Roman wardrobe with an unprecedented level of detailed accuracy.

These fabric scraps, it turns out, provide evidence that Rome developed an unparalleled textile industry. Romans established factories throughout their empire, having learned effective loom building from the Egyptians. Dyes allowed the creation of riotous color compositions popular with the Roman people. Gradually, these techniques grew into mass production of a type not seen again until the High Middle Ages, a millennium later.

Materials were thoroughly prepared before manufacturing began. Experts combed out sheep's wool to make the fibers more uniform. "Extremely professional production allowed for astonishingly high quality," reports archeologist Annette Schieck. "The fabrics were very soft and comfortable."

Some 1,500 years later, clothes found in the deserts of Egypt and Syria are "still so intact and flexible, some of them could still be worn," Schieck says. As recently as the 18th century, she adds, poor fellahs in Egypt regularly looted Roman graves in search of ancient garb.

New discoveries concerning the cut of these garments may also unseat long-held notions in the field. While examining clothing fragments from the collection at the Roman-German Central Museum in Mainz, Sylvia Mitschke, a restoration expert in Mannheim, discovered pieces of fabric called gussets sewed inside underwear to make them more comfortable.


Read More
3 Comments

On the campaign trail By Davina Catt

7/30/2011

1 Comment

 
The new charity T-shirts combine conscience and cool
Graphic tees in general are still hot in the market and a must for all target groups and distribution tiers. Especially slogan tees, be it either political, social, environment or arts inspired, they stiill hold a central place in stores, wardrobes and creative designers' activitiy. Interesting read from FT.com, July 22nd 2011 edition by Davina Catt. Enjoy!

Slogan tees and summer festivals go together like mud and Glastonbury, but increasingly the former are not just for rock followers – nor protesters, for that matter. Rather, today’s slogan tees have gone beyond words of wit or whimsy to deliver a serious message that works as well as a fashion statement in town as it does on a protest march or at a gig.

“Celebrity involvement, exclusivity and limited edition sales all play a part in this newfound appeal,” says Amy Howgarth, marketing manager at high street retailer Uniqlo. The Japanese chain is selling 10 different tees by top celebrities and designers in support of the Save Japan! website, set up by publishers Condé Nast Japan to aid parts of the country affected by the earthquake. Uniqlo is donating Y100m (about £780,000) from sales of the tees to the Japanese Red Cross and the spotlight is on messages of love and hope. Karl Lagerfeld has created a tee with “Love, Hope and Change” across it and Alber Elbaz, Lady Gaga and Nicole Kidman have also taken part. Not only is it a good cause but, for £12.99, you get a sprinkle of celebrity stardust.

T-shirts have always conveyed certain messages – albeit covertly, rather than spelled out in bold letters. In The T-shirt Book, author Charlotte Brunel writes: “The T-shirt went through several mid-century phases, as a symbol of heroism worn by second world war fighters, the rebel uniform of movie icons like Marlon Brando, the socially conscious garb of the 1960s peace movement, and the in-your-face costume of the punk rock scene.” After that tees were used to make an overt statement; both as a form of political activism – such as the one created by Vivienne Westwood and Malcolm McLaren, which featured the words “No Future” repeatedly – and for charity campaigning. By the 1990s, however, advertisers had taken over, regularly putting simple T-shirts through doors as a promotional tool, and tees lost their fashionable appeal.

More on this story on http://www.ft.com/cms/s/2/8e0ca180-aed5-11e0-9310-00144feabdc0.html#ixzz1TaD8DGCT


1 Comment

Too much information. From The Economist. June 30th 2011.

7/5/2011

0 Comments

 
Great read from June 30th 2011 print edition of The Economist...Yes, we are living in the era of "information overload" and how this has affected our daily lives and social behaviour is quite evident to all of us. Major discontinuity versus last era's information theory is that this overload, this entropy is coming from millions of focal points, millions of end users, it is being continously and increasingly generated by us. We are the information entropy. Enjoy!

GOOGLE “information overload” and you are immediately overloaded with information: more than 7m hits in 0.05 seconds. Some of this information is interesting: for example, that the phrase “information overload” was popularised by Alvin Toffler in 1970. Some of it is mere noise: obscure companies promoting their services and even more obscure bloggers sounding off. The overall impression is at once overwhelming and confusing.

“Information overload” is one of the biggest irritations in modern life. There are e-mails to answer, virtual friends to pester, YouTube videos to watch and, back in the physical world, meetings to attend, papers to shuffle and spouses to appease. A survey by Reuters once found that two-thirds of managers believe that the data deluge has made their jobs less satisfying or hurt their personal relationships. One-third think that it has damaged their health. Another survey suggests that most managers think most of the information they receive is useless.

Commentators have coined a profusion of phrases to describe the anxiety and anomie caused by too much information: “data asphyxiation” (William van Winkle), “data smog” (David Shenk), “information fatigue syndrome” (David Lewis), “cognitive overload” (Eric Schmidt) and “time famine” (Leslie Perlow). Johann Hari, a British journalist, notes that there is a good reason why “wired” means both “connected to the internet” and “high, frantic, unable to concentrate”.


Read More
0 Comments

Of the 1%, by the 1%, for the 1%. How is inequality hitting our growth, by Nobel prize Joseph E. Stiglitz on Vanity Fair

5/15/2011

0 Comments

 
Picture
It’s no use pretending that what has obviously happened has not in fact happened. The upper 1 percent of Americans are now taking in nearly a quarter of the nation’s income every year. In terms of wealth rather than income, the top 1 percent control 40 percent. Their lot in life has improved considerably. Twenty-five years ago, the corresponding figures were 12 percent and 33 percent. One response might be to celebrate the ingenuity and drive that brought good fortune to these people, and to contend that a rising tide lifts all boats. That response would be misguided. While the top 1 percent have seen their incomes rise 18 percent over the past decade, those in the middle have actually seen their incomes fall. For men with only high-school degrees, the decline has been precipitous—12 percent in the last quarter-century alone. All the growth in recent decades—and more—has gone to those at the top. In terms of income equality, America lags behind any country in the old, ossified Europe that President George W. Bush used to deride. Among our closest counterparts are Russia with its oligarchs and Iran. While many of the old centers of inequality in Latin America, such as Brazil, have been striving in recent years, rather successfully, to improve the plight of the poor and reduce gaps in income, America has allowed inequality to grow.

Economists long ago tried to justify the vast inequalities that seemed so troubling in the mid-19th century—inequalities that are but a pale shadow of what we are seeing in America today. The justification they came up with was called “marginal-productivity theory.” In a nutshell, this theory associated higher incomes with higher productivity and a greater contribution to society. It is a theory that has always been cherished by the rich. Evidence for its validity, however, remains thin. The corporate executives who helped bring on the recession of the past three years—whose contribution to our society, and to their own companies, has been massively negative—went on to receive large bonuses. In some cases, companies were so embarrassed about calling such rewards “performance bonuses” that they felt compelled to change the name to “retention bonuses” (even if the only thing being retained was bad performance). Those who have contributed great positive innovations to our society, from the pioneers of genetic understanding to the pioneers of the Information Age, have received a pittance compared with those responsible for the financial innovations that brought our global economy to the brink of ruin.

Some people look at income inequality and shrug their shoulders. So what if this person gains and that person loses? What matters, they argue, is not how the pie is divided but the size of the pie. That argument is fundamentally wrong. An economy in which most citizens are doing worse year after year—an economy like America’s—is not likely to do well over the long haul. There are several reasons for this.

First, growing inequality is the flip side of something else: shrinking opportunity. Whenever we diminish equality of opportunity, it means that we are not using some of our most valuable assets—our people—in the most productive way possible. Second, many of the distortions that lead to inequality—such as those associated with monopoly power and preferential tax treatment for special interests—undermine the efficiency of the economy. This new inequality goes on to create new distortions, undermining efficiency even further. To give just one example, far too many of our most talented young people, seeing the astronomical rewards, have gone into finance rather than into fields that would lead to a more productive and healthy economy.

Third, and perhaps most important, a modern economy requires “collective action”—it needs government to invest in infrastructure, education, and technology. The United States and the world have benefited greatly from government-sponsored research that led to the Internet, to advances in public health, and so on. But America has long suffered from an under-investment in infrastructure (look at the condition of our highways and bridges, our railroads and airports), in basic research, and in education at all levels. Further cutbacks in these areas lie ahead.

None of this should come as a surprise—it is simply what happens when a society’s wealth distribution becomes lopsided. The more divided a society becomes in terms of wealth, the more reluctant the wealthy become to spend money on common needs. The rich don’t need to rely on government for parks or education or medical care or personal security—they can buy all these things for themselves. In the process, they become more distant from ordinary people, losing whatever empathy they may once have had. They also worry about strong government—one that could use its powers to adjust the balance, take some of their wealth, and invest it for the common good. The top 1 percent may complain about the kind of government we have in America, but in truth they like it just fine: too gridlocked to re-distribute, too divided to do anything but lower taxes.

Economists are not sure how to fully explain the growing inequality in America. The ordinary dynamics of supply and demand have certainly played a role: laborsaving technologies have reduced the demand for many “good” middle-class, blue-collar jobs. Globalization has created a worldwide marketplace, pitting expensive unskilled workers in America against cheap unskilled workers overseas. Social changes have also played a role—for instance, the decline of unions, which once represented a third of American workers and now represent about 12 percent.

But one big part of the reason we have so much inequality is that the top 1 percent want it that way. The most obvious example involves tax policy. Lowering tax rates on capital gains, which is how the rich receive a large portion of their income, has given the wealthiest Americans close to a free ride. Monopolies and near monopolies have always been a source of economic power—from John D. Rockefeller at the beginning of the last century to Bill Gates at the end. Lax enforcement of anti-trust laws, especially during Republican administrations, has been a godsend to the top 1 percent. Much of today’s inequality is due to manipulation of the financial system, enabled by changes in the rules that have been bought and paid for by the financial industry itself—one of its best investments ever. The government lent money to financial institutions at close to 0 percent interest and provided generous bailouts on favorable terms when all else failed. Regulators turned a blind eye to a lack of transparency and to conflicts of interest.

When you look at the sheer volume of wealth controlled by the top 1 percent in this country, it’s tempting to see our growing inequality as a quintessentially American achievement—we started way behind the pack, but now we’re doing inequality on a world-class level. And it looks as if we’ll be building on this achievement for years to come, because what made it possible is self-reinforcing. Wealth begets power, which begets more wealth. During the savings-and-loan scandal of the 1980s—a scandal whose dimensions, by today’s standards, seem almost quaint—the banker Charles Keating was asked by a congressional committee whether the $1.5 million he had spread among a few key elected officials could actually buy influence. “I certainly hope so,” he replied. The Supreme Court, in its recent Citizens United case, has enshrined the right of corporations to buy government, by removing limitations on campaign spending. The personal and the political are today in perfect alignment. Virtually all U.S. senators, and most of the representatives in the House, are members of the top 1 percent when they arrive, are kept in office by money from the top 1 percent, and know that if they serve the top 1 percent well they will be rewarded by the top 1 percent when they leave office. By and large, the key executive-branch policymakers on trade and economic policy also come from the top 1 percent. When pharmaceutical companies receive a trillion-dollar gift—through legislation prohibiting the government, the largest buyer of drugs, from bargaining over price—it should not come as cause for wonder. It should not make jaws drop that a tax bill cannot emerge from Congress unless big tax cuts are put in place for the wealthy. Given the power of the top 1 percent, this is the way you would expect the system to work.

America’s inequality distorts our society in every conceivable way. There is, for one thing, a well-documented lifestyle effect—people outside the top 1 percent increasingly live beyond their means. Trickle-down economics may be a chimera, but trickle-down behaviorism is very real. Inequality massively distorts our foreign policy. The top 1 percent rarely serve in the military—the reality is that the “all-volunteer” army does not pay enough to attract their sons and daughters, and patriotism goes only so far. Plus, the wealthiest class feels no pinch from higher taxes when the nation goes to war: borrowed money will pay for all that. Foreign policy, by definition, is about the balancing of national interests and national resources. With the top 1 percent in charge, and paying no price, the notion of balance and restraint goes out the window. There is no limit to the adventures we can undertake; corporations and contractors stand only to gain. The rules of economic globalization are likewise designed to benefit the rich: they encourage competition among countries for business, which drives down taxes on corporations, weakens health and environmental protections, and undermines what used to be viewed as the “core” labor rights, which include the right to collective bargaining. Imagine what the world might look like if the rules were designed instead to encourage competition among countries for workers. Governments would compete in providing economic security, low taxes on ordinary wage earners, good education, and a clean environment—things workers care about. But the top 1 percent don’t need to care.

Or, more accurately, they think they don’t. Of all the costs imposed on our society by the top 1 percent, perhaps the greatest is this: the erosion of our sense of identity, in which fair play, equality of opportunity, and a sense of community are so important. America has long prided itself on being a fair society, where everyone has an equal chance of getting ahead, but the statistics suggest otherwise: the chances of a poor citizen, or even a middle-class citizen, making it to the top in America are smaller than in many countries of Europe. The cards are stacked against them. It is this sense of an unjust system without opportunity that has given rise to the conflagrations in the Middle East: rising food prices and growing and persistent youth unemployment simply served as kindling. With youth unemployment in America at around 20 percent (and in some locations, and among some socio-demographic groups, at twice that); with one out of six Americans desiring a full-time job not able to get one; with one out of seven Americans on food stamps (and about the same number suffering from “food insecurity”)—given all this, there is ample evidence that something has blocked the vaunted “trickling down” from the top 1 percent to everyone else. All of this is having the predictable effect of creating alienation—voter turnout among those in their 20s in the last election stood at 21 percent, comparable to the unemployment rate.

In recent weeks we have watched people taking to the streets by the millions to protest political, economic, and social conditions in the oppressive societies they inhabit. Governments have been toppled in Egypt and Tunisia. Protests have erupted in Libya, Yemen, and Bahrain. The ruling families elsewhere in the region look on nervously from their air-conditioned penthouses—will they be next? They are right to worry. These are societies where a minuscule fraction of the population—less than 1 percent—controls the lion’s share of the wealth; where wealth is a main determinant of power; where entrenched corruption of one sort or another is a way of life; and where the wealthiest often stand actively in the way of policies that would improve life for people in general.

As we gaze out at the popular fervor in the streets, one question to ask ourselves is this: When will it come to America? In important ways, our own country has become like one of these distant, troubled places.

Alexis de Tocqueville once described what he saw as a chief part of the peculiar genius of American society—something he called “self-interest properly understood.” The last two words were the key. Everyone possesses self-interest in a narrow sense: I want what’s good for me right now! Self-interest “properly understood” is different. It means appreciating that paying attention to everyone else’s self-interest—in other words, the common welfare—is in fact a precondition for one’s own ultimate well-being. Tocqueville was not suggesting that there was anything noble or idealistic about this outlook—in fact, he was suggesting the opposite. It was a mark of American pragmatism. Those canny Americans understood a basic fact: looking out for the other guy isn’t just good for the soul—it’s good for business.

The top 1 percent have the best houses, the best educations, the best doctors, and the best lifestyles, but there is one thing that money doesn’t seem to have bought: an understanding that their fate is bound up with how the other 99 percent live. Throughout history, this is something that the top 1 percent eventually do learn. Too late.
0 Comments
    View my profile on LinkedIn

    RSS Feed

    The Blogger

    Yet another fashion blog

    Archives

    November 2015
    February 2015
    January 2015
    September 2014
    January 2014
    November 2013
    August 2013
    July 2013
    May 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    March 2011
    February 2011

    Categories

    All
    Advertising
    Art
    Automotive
    Branding
    Celebrity News
    Culture
    Denim
    E Commerce
    E-commerce
    Economy
    Entertainment
    Ethics
    Fashion
    Fashion Shows
    Internet
    Intimate Apparel
    Lingerie
    Marketing
    Sales
    Social
    Social Media
    Society
    Sport

Powered by Create your own unique website with customizable templates.
  • Home
  • Bio
  • Competencies
  • Brand Portfolio
  • Blog
  • Contact