Jeans for deep pockets By Carola Long Published: May 20 2011 23:12 | Last updated: May 20 2011 23:12

This is a great read from Financial Times. Again the returning dilemma of denim being premium or democratic. And again the ups and downs of Denim in the marketplace.

T-shirts are not the only essentials to get the luxury treatment. Ultra premium denim for this season and the next is challenging perceptions of which items of clothing can be considered investment pieces.

Major fashion labels such as Chanel, Ralph Lauren, Balmain and Roberto Cavalli have created luxury jeans, some costing well over £1,000. Lesley Torson, founder of specialist denim boutique Trilogy, says: “The market for designer denim continues to grow and has no limits. For so many of the fashion collections, their most sought-after pieces are in the fabric.”

http://www.ft.com/cms/s/2/c25276cc-8266-11e0-8c49-00144feabdc0.html#ixzz1OavpL8M0