Viral Fashion. Lanvin's Dance

Dancing to the tacky notes of Calle Ocho's "Pitbull", designer Alber Elbaz has top models Karen Elson and Raquel Zimmerman, together with the other Lanvin models of AW1112 advertising campaign, perform in an ironic, fun, artsy, viral fashion advertising. Directing them is Steven Meisel, one of the greatest living photographers of the fashion scene. Elbaz succeeds where most designers are showing (still) resistance: viral communication.

The gloomy days of economy (and fashion) we are living find some light here, and again the lightness and fun of a great product of advertising. And how great this is coming from a genius of "traditional" fashion photography and a brand that is a luxury brand, whereas most other luxury brands are still conveying the old, traditional